Marketing and Promotion or How to Sell Tickets Online
It is a good idea to think about selling tickets before you will create your show. How are you going to attract your audience? How many months do you need to make your project visible on-line and convince theatre/concert-goers to choose your performance? Our experience shows that you need approximately 2-3 months to promote your project on-line and to sell tickets.
In order to do it effectively you need Search Engine Optimization (SEO). SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results. SEO may target different kinds of search, including keywords-search, image search, local search, press-release search, video search, social media search, news search and industry-specific vertical search engines. The more tools you will use to optimize your website the more customers and prospects will find your show in the Internet. All tools have to work together to help your audience to find your performance, show or a theatre company faster and to move your website on a first page of Google system automatically and organically for selected keywords. Here you can see the most effective tools to attract your audience.
Video Promotion
To be successful today, you must create informed, intimate and immediate interactions with your prospects and sponsors. Smartphones, tablets, eReaders, laptops, iWatches, and goggles are all tools to reach your target audience.
Every touch-point and interaction must be coordinated and all of these platforms must perform as though they are one. Part of what you do for your business marketing online is trying to increase your digital footprint. You want people to find you. You need to be discovered before people can fall in love with you or your show, company or brand. Video provides you with this opportunities. It is universal world wide cross platform instrument which can be viewable on different type of devices 24/7. How to make it possible? – Easy. Upload your video on YouTube.
- YouTube is the #2 search engine in the world. Are you there?
- Not everybody reads blogs and that is why on YouTube you’re tapping into a possible new audience
- YouTube videos are shown on Google results
- People search YouTube to learn about products and services more than any other social network
- Videos, specially YouTube, are widely viewed on all kinds of screens (PC, mobile, tablet)
- Many of your competitors have no presence on YouTube, but they do on Facebook and Twitter
- YouTube videos are super easy to distribute to other social networks and to embed on websites and blogs
- The number of videos watched online has increased by 800% in the last 6 years
- YouTube has 153 million unique viewers, that’s almost 100 million more than Facebook
PR-company on-line
- Press-release distribution (10 PR-websites)
- Poster/flyer distribution (10 promo-websites)
Social-media promotion
How to write a press-release? – click here to open the tips
Printing materials:
Print package services include:
- Press Release Layout
- Web banner layout
- Event Programme layout, prepress and printing
- Email blast layout, distribution, statistics
- Flyers layout, prepress and printing
- Press and Media modules layout and prepress
Web-design and SEO for start up companies or projects
We create your web presence – web site + social media + web-promo + SEO (Search Engine Optimization). It can be done in different options:
- Simple web site
5 pages: Home page, About Us, Contact Us, Products/ Services, Image Gallery… - Corporate web site with on-site Search Engine Optimization
up to 6 custom designed info pages in your corporate style; Java Script plugins: image slider, image gallery, drop down menus; YouTube streams; on-site optimization: meta-tags, heading-tags, title-tags, images, links, text… - Business web site with on-site Search Engine Optimization
more than 10 custom designed info pages, stock images, forums, blogs, social media profiles… - Web Design – Emergency Help
You have only couple of days to meet deadline – we do all work super urgent